An Examination of People’s Privacy Concerns, Perceptions of Social Benefits, and Acceptance of COVID-19 Mitigation Measures That Harness Location Information: A Comparative Study of the U.S. and South Korea

This paper examines people’s privacy concerns, perceptions of social benefits, and acceptance various COVID-19 control measures that harness location information using data collected through an online survey in the U.S. South Korea. The results indicate people have higher concerns for methods use more sensitive private information. also reveal benefits are low when their high, indicating a trade-off relationship between perceived benefits. Moreover, by Koreans most mitigation is significantly than Lastly, regression (compared to U.S.) with stronger collectivist orientation tend because they lower perceive greater measures. These findings advance our understanding important role geographic context culture as well experiences applied previous pandemic.